complexRE, a leading industrial real estate advisory firm in Central and Eastern Europe, today announced that it has facilitated a strategic partnership between Berlin Brands Group (BBG) and Quehenberger Logistics in Romania. BBG, already active in selling its product portfolio in Romania and Bulgaria, will now offer significantly faster and higher-quality delivery to its customers in these markets through this new collaboration with Quehenberger.

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In this partnership, Quehenberger Logistics – a full-service logistics provider operating throughout Central and Eastern Europe – will manage BBG’s regional fulfillment and distribution operations. Operations will be based out of Quehenberger’s logistics space in Bucharest, an A-class warehouse developed by CTP. This state-of-the-art facility provides modern infrastructure and is set to become a regional hub that enables BBG to drastically reduce delivery times and enhance service quality for online shoppers in Romania and Bulgaria.

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The Bucharest warehouse’s advanced capabilities and strategic location will allow BBG to serve its Romanian and Bulgarian customer base more efficiently than ever. By keeping inventory closer to end customers and leveraging Quehenberger’s logistics expertise, BBG can ensure quicker order processing, reliable next-day or two-day deliveries, and an overall improved customer experience. The new setup not only speeds up deliveries but also maintains high quality standards in handling and transporting BBG’s wide portfolio of consumer products.

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BBG plans to scale this operation quickly in the coming months. As demand continues to grow in Romania and Bulgaria, BBG intends to expand the capacity and throughput of the Bucharest fulfillment center, with Quehenberger ramping up its logistics services accordingly. This rapid scaling is a key part of BBG’s strategy to strengthen its presence in Southeastern Europe and demonstrates the company’s commitment to investing in local infrastructure to better serve its customers.

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‍Richard Ďurech, COO for CEE at Berlin Brands Group, said: Berlin Brands Group is significantly boosting its commitment to customers in Romania and Bulgaria. Our strategic partnership with Quehenberger will deliver faster service, ensuring a best-in-class experience, facilitated in part by the excellent support of complexRE. This aligns with our vision: swift access to our exceptional products for our valued customers.

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‍Alexandru Catana, Regional Managing Director at Quehenberger Logistics, added: We are more than pleased to enrich the experience of the end consumers in Romania and Bulgaria, by offering a state of the art support from logistics perspective to our new partner, company Berlin Brands Group. I am very confident that merging the market leader position of Quehenberger in Logistics with the fast growing capabilities of Berlin Brands Group we can rapidly expand our partnership and satisfy the growing expectations of customers in the new e-com environment.

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complexRE is proud to have brought together BBG and Quehenberger for this collaboration, aligning BBG’s need for a high-quality fulfillment solution with Quehenberger’s regional expertise and the premium logistics space provided by CTP.

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About Berlin Brands Group (BBG)

Berlin Brands Group is an e-commerce company with a portfolio of consumer brands, active across Europe and globally. Founded in 2005 and headquartered in Berlin and Bratislava, BBG sells a wide range of products through direct-to-consumer online shops and marketplaces, reaching millions of customers in over 28 countries.

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About Quehenberger Logistics

Quehenberger Logistics is a full-service logistics provider operating throughout Central and Eastern Europe. With comprehensive supply chain solutions – including warehousing, transport, and distribution services – Quehenberger serves a variety of industries with a focus on quality, reliability, and regional expertise.